The sun may be shining as I type this in mid-July, but for many journalists working on magazines; it’s time to start thinking about the issues running up to that all-important Christmas gifting period – and gift guides!
Gift guides feature an array of perfect present ideas to inspire readers on what to buy loved ones for Christmas – a key time for product-based small businesses.
I love working with independent makers and designers to help them to get featured in magazines, and especially in gift guides; as it not only provides exposure – but can also bring in sales. Just one example in recent years, one client was featured in a gift guide and saw a huge spike in orders. This helped them to go beyond their expected target for the Christmas period and ease into the quieter, early months, will less worry than in previous years.
To help small businesses owners learn the tools to craft their own press releases, and increase their chances of being featured in gift guides, I’ll be running a limited number of 1-2-1 workshops, sharing my tips and tricks.
What we’ll cover:
- How to write an engaging press release about your brand and products to attract press attention
- How to find the best contacts to send your press release to
- How you can improve your chances of getting featured by sending journalists exactly what they want (I’ll be creating a handy checklist for you)
- How to maximise coverage opportunities in your own marketing too
Price: £295
These hands-on-sessions can either be a full day, or two half day sessions (depending on the time you have available and your learning preferences – I know many small biz owners may be juggling childcare and other work commitments during the summer too!). For Brighton and Hove/ West Sussex-based businesses, these can be run in person, or for businesses further afield, we can get plotting and planning on Zoom/ Google Meet.
To book/ discuss further, please email: shelley@smallbizstoryteller.com.
Clients who I have worked with have featured in gift guides in publications including:
- The Telegraph
- The Times
- Stylist
- Metro
- Glamour
- The Simple Things