Journal

Instagram support for small businesses during the busy festive season

Now November’s here the countdown to Christmas is well and truly on. For the majority of small business owners, this is the busiest time of the year – evoking both joy and fear. Joy of those sales coming through, but fear that there’s so much to do, and so little time to do it all.

Working with small businesses, I know – even with best laid plans – one of the first things to fall by the wayside is marketing, and especially creating content for platforms like Instagram. Which, while completely understandable, can also mean that potential customers aren’t reminded to buy and order elsewhere (with them also thinking about work, presents, festive plans, kids’ school plays, food shopping and all the other merriment of the season!).

Let me help. I’ve created a special service for product-based small business owners who usually do ALL of the things themselves, or within their small (but perfectly formed) teams, and who ‘just’ need someone to help them get a plan in place for the main spending weeks (Mon 18th Nov – Mon 23rd Dec), and then implement and schedule posts for them; so they can focus on getting those orders out and (hopefully!) enjoying some of the Christmassy fun too!

Interested? Here’s what’s included:

  • A meeting or call to chat through ideas
  • An Instagram strategy implemented between the key spending weeks (25th Nov – 23rd Dec)
  • 3 x Instagram posts per week
  • 1 x Instagram Reel per week
  • Peace of mind that Instagram content is planned, plotted and scheduled – with ideal customers in mind – during your busiest time

Let’s get going:

  • Firstly, let’s get a meeting in the diary to discuss key Instagram focuses for the festive period
  • Then, I’ll put a plan together based on these – to be signed off by you
  • I’ll then create caption copy for you to approve and schedule these with images, leaving you free to work on those festive orders (and enjoy celebrations!) Just call me your little content elf!

Fee: £365

Optional extras:

  • Add 5 x Pinterest posts per day for £185
  • Add Instagram management (including replying to comments) during this period for £225
  • Add blog post/ newsletter creation from £150

If you would like to book or chat more about how I can help you, please email: shelley@smallbizstoryteller.com.

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